Everyone loves statistics. And that’s a fact. Statistics are simply so easy to share. You can put them in an anchor text, an infographic, a Facebook post, a tweet and so on. The ways you can use a single statistic are endless. Without a further ado, we are going to share a list of 100 amazing statistics related to SEO in 2020. And in order to make things easy for you, we are going to split the post in five different sections. And if you want to jump to a certain section just click on it below and you will automatically be teleported there. General SEO Statistics; On-page SEO; Content; Link Building; Keywords; Local SEO Statistics; Are you ready? Let’s get started.

      General SEO Statistics 

      1. As of May 4th 2020, there are about 82000 searches in one second on Google.
      2. 65% of all clicks go to the first five organic results
      3. 70% of marketers say SEO is more effective at driving sales than PPC
      4. 3% of search queries contain a featured snippet
      5. 75% of searchers never go past the first page of search results
      6. 21% of searchers click on more than 1 search result
      7. 94% of clicks in the SERPs go to organic results
      8. WordStream found that brand affinity helps boost CTR’s by 2-3x
      9. The average bounce rate for domains ranking in the top 3 spots is 49%
      10. Organic drives 300% more traffic to websites than social media
      11. The major search engines (Google, YouTube, Bing, Yahoo) account for 70.6% of all website traffic 
      12. BrightEdge found that organic traffic accounts for over 40% of revenue across Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality
      13. 63% of pages get no organic traffic.
      14. Matching your content to the user’s search intent can increase organic traffic by almost 677% 
      15. In 2019 (to date), Google accounted for just over 75% of all global desktop search traffic, followed by Bing at 9.97%, Baidu at 9.34%, and Yahoo at 2.77%.
      16. Of the billions of searches that happen on a given day, 15% of daily searches are new to Google.
      17. High-quality content and link building are the two most important signals used by Google to rank your website for search.
      18. 82% of marketers report the effectiveness of SEO is on the rise, with 42% stating it’s increasing significantly.
      19. SEO has 20 X more traffic opportunity than PPC on both mobile and desktop.
      20. The majority of businesses spend $5,000+ per month on SEO.

        On-Page SEO Statistics

      21. As of April 2020, 95% of the traffic across Google is encrypted.
      22. The Head of Google Brain in Canada confirmed that Google uses dwell time, the amount of time someone spends on your page after clicking on a Google result, to inform its ranking algorithm
      23. Exact match anchor text is still an important factor influencing search engine rankings
      24. Bounce rates increase by 50% if your website takes 2 seconds extra to load.
      25. Websites that also have a blog are shown to have 434% more indexed pages.
      26. Organic search results that rank on page 1 of Google contain an average of 1,890 words

        Content Marketing Statistics

      27. The average content length of the top position Google article contains 2,416 words.
      28. 91% of B2B marketers use content marketing
      29. Business blogging is top priority for 53% of marketers.
      30. Hubspot’s research indicates that blog post titles with 6-13 words get the most traffic.
      31. Bloggers who write articles of 2,000+ words are far more likely to have strong results.
      32. 36% of readers prefer list-based headlines.
      33. 66% of bloggers today are publishing a few times per month, rather than a few times per week back in 2014.
      34. Only 38% of bloggers are updating older articles.
      35. Titles with 6-13 words attract the highest and most consistent amount of traffic.
      36. 72% of online marketers describe content creation as their most effective SEO tactic.
      37. 43% of people admit to skimming blog posts.
      38. Companies who blog get 97% more links to their websites.
      39. 42% of B2B marketers say they’re effective at content marketing.
      40. 60% of marketers create at least one piece of content each day.
      41. 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.
      42. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos.
      43. B2B marketers use an average of 13 content marketing tactics.
      44. 86% of highly effective organizations have someone in charge of content strategy.
      45. 69% of marketers say content is superior to direct mail and PR.
      46. 64% of B2B marketers outsource writing.

        Link Building Statistics

      47. 55.24% of pages don’t have a single backlink. https://ahrefs.com/blog/search-traffic-study/ 
      48. 41% of large companies consider link building as the most difficult SEO tactic.
      49. 72% said backlinks are significant when it comes to ranking factors
      50. 5.9% of SEOs report they have had a backlink penalty
      51. 35% of clients will spend $1,000 or less a month on link building alone.
      52. 53% of clients allocate a quarter or less of their SEO budget to link building.
      53. 42% of SEOs spend equal time building internal links as they do external links
      54. 34% of SEOs spend more time building external links
      55. The total number of referring domains linking to a page correlates with higher SERP more than any other factor
      56. The domain authority of the site that your page is published on is more important than the page authority of the page itself
      57. High-quality backlinks account for 30% of your overall page score in Google.
      58. 91% of all pages never get any organic traffic from Google, mostly due to the fact they don’t have backlinks.Keywords Statistics
      59. 50% of search queries consist of at least 4 words.
      60. Over 29% of keywords with over 10K+ monthly searches consist of 3+ words
      61. Roughly 8% of searches are phrased as a question
      62. The first 5 organic results in the SERPs account for 67.6% of all clicks
      63. 93% of the time, an online session begins by searching keywords on a search engine.
      64. Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.

        Local SEO Statistics

      65. 46% of all searches on Google are for a local business or local service
      66. 25% of small business websites don’t have an H1 tag
      67. 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
      68. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
      69. 88% of consumers trust online reviews as much as they trust personal recommendations.
      70. 86% of people look up the location of a business on Google Maps.
      71. 78% of location-based mobile searches result in an offline purchase.
      72. 18% of location-based mobile searches result in a sale within one day.
      73. 46% of all Google searches are looking for local information.
      74. 97% of people learn more about a local company online than anywhere else.
      75. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
      76. 75% of people aged 35-54, read reviews on mobile browsers.
      77. 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.
      78. 70% of consumers will go to a store because of the information they find online.
      79. 56% of local retailers have not yet claimed their listing for Google My Business.
      80. 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code.
      81. Over a two-year period, there was a 200%+ growth in mobile searches for “open” + “now” + “near me.”
      82. 58% of consumers use voice search to find local business information.
      83. 80% of local searches convert.
      84. 92% of searchers select businesses on the first page of local search results.
 

Conclusion

So, was “jaw-dropping” a fair term? Or you simply think that we overreacted? Let us know in the comments below. Meanwhile, if you are looking to get started with your online presence then feel free to check out our services page. Also, if you would like to stay in touch with the latest digital marketing news and strategies, come check us out on our Facebook page.