Most business owners nowadays are well-aware of the importance of having a high-quality website, regardless of whether they own a physical or digital business.
However, most of them have no idea how much they should spent for a website, which is both of high-quality and also performs well in terms of driving leads, sales and building up their brand image.
In this blog post, we will try to help you gain a better understanding of how much a website should cost in 2020.
First of all, let’s start with the
On average a small to medium sized business
can expect to invest anywhere from $2000 to up to $12000.
There are cases when investments north of $12000 will be necessary because of various factors such as the size of the
website, different functionalities and so on.
There are several primary types of websites that we work on. These are informational, small business websites as well as corporate websites.
These websites can be a small leaflet-like website that consists of just around 10 to 20 pages or they can be more informational-based websites that consist of few dozen pages.
The smaller websites are more suitable for a local business while the bigger websites are something that can be used by a business that offers a variety of products and/or services.
The two graphs below display how the price of developing a website can increase depending on the requirements.
Let’s take a look at this one.
And this one as well:
Now you are probably beginning to figure out that basically it is impossible to put together an exact price on a website in advance without having all the details documented in advance.
With that said, let’s break down some of the costs that go in making the total price.
The domain, the SSL certificate and the hosting are the foundation of your website. If you want a proper website purchasing these is absolutely essential.
Once you have the foundations ready, it is time to start thinking about the design of your website.
Nowadays, there are many options when it comes to website design.
For example, you can create a design that is completely custom by using designer. Or you can use one of the design themes that are available on the various marketplaces online.
No matter what you choose, you also have to make sure that the design is responsive. The reason for this is because mobile usage is consistently increasing and, in some cases, it has surpassed desktop usage.
Fortunately, most of the design themes nowadays are mobile-friendly and responsive out of the box with a minimal number of settings required, so things can run smoothly.
Next, it is time to consider how much copywriting will cost you. Again, the price difference can be quite significant depending on the experience of the copywriter as well as whether he is a specialized in copywriting for a certain industry or not.
In conclusion for this section, it can be said that the bare minimum for a small website of a relatively good quality will have a development cost of at least $2000-$3000.
With that said, lets proceed onto the next section where we are going to talk about the various on-going costs that are associated with the maintainance and the growth of a website.
Of course, getting your website up and running is only half the battle.
However, if you want to build a truly valuable asset you will need to make additional investments over time.
These investments include activities such as on-page SEO, off-page SEO, content marketing, email marketing, social media advertising and so on.
Lets break these down.
Lets get started with SEO.
This is one of the most important activities you should focus on once the website is up and running.
First, you will need to take care of on-page SEO. On-page SEO means optimizing the various aspects that are happening on the website itself.
Of course, it is important to note that this cost will depend on the size of the website. However, on-page SEO of a relatively good quality can cost around $500 to begin with and then it can go up to $5000 per month or more.
Next, you need to consider content creation. This is an extremely important topic that will help turn your website into an authority.
It is also important to note that if you want to see results from content you will need to do this over the long-term.
But what exactly does content creation include? In terms of creating content for the website, it usually means creating blog posts around certain frameworks and topics, creating Skyscraper-style blog posts, creating email newsletters, guest posting and so on.
Also, it is important to note SEO and content go hand in hand and should done simultaneously.
Third, you have email marketing.
For the purpose of this example, email marketing consists of performing various activities that lead to increasing the size of your email subscribers to creating content for the newsletter.
It is extremely important to have your own subscribers list that are not only subscribed, but active as well. Having this asset will open many additional opportunities for you such as increasing your traffic without relying on search engines. Also, you will have the opportunity to develop partnerships, which otherwise you wouldn’t have.
This graph shows the email marketing cost:
Fortunately, there are plenty of options nowadays when it comes to how you choose to build your company’s website.
In order to get your website built and launched, you can choose to work with a freelancer, third-party website builder or a web design agency.
There are many different advantages and disadvantages to using each of these and we will go over them below.
Of course, there are pros and cons to each choice.
We are going to outline some of them below.
Like we said above, there are three primary ways for you to build your company’s website. There are the following:
Now we are going to discuss the strengths and weaknesses of each of these options.
Let’s begin with web design agencies.
Usually, when you choose to go with an agency you can expect to receive efficiency in the web design process and the ability to get a lot of high-quality work done.
The downside of an agency is that it can be a bit expensive compared to the other options. However, you should be able to get a good value for the investment due to the agency’s experience, access to various tools, which you otherwise wouldn’t have because they would be too expensive or simply unavailable to you and the customer support you can expect to get from an agency that is worth the money.
The second option is to go with a third-party website builder such as Elementor, and so on.
This is a software plugin that is integrated into your website’s CMS and allow you to build up the website in a visual way with a minimal amount of coding.
As you can see, we have used this particular website builder in order to build our agency’s website.
And we are quite happy with the results. The only downside is the time it took to do everything since it was just the founder that was working on putting together all of the text content, the graphics and the website itself.
However, since then we have built a team of trusted external suppliers of content, graphic design work and developers, so if we are going to work on building a project for a client the turnaround time will be quite fast in comparison.
Third, you can choose to go with a freelancer.
This option lies right in the middle of the previous two options. This is because the freelancer is an individual who works on a contractor basis with clients. Also, depending on their choice, a freelancer may use a variety of tools in their arsenal including third-party website builders.
However, the difference from agencies is that the freelancer is doing most, if not all of the work by themselves. This can result in projects being delayed if the freelancer can’t cope with the amount of work by the project.
What is content marketing?
Content marketing is the process, which is used by businesses to advertise themselves by creating relevant content for their target audiences.
It comes in a variety shapes and forms.
In this section, we are going to talk about the different types of content marketing frameworks our agency is using, what each framework costs and how you can take advantage of this by applying it to your business.
A long-form blog post is one of the most typical content marketing framework that is used by a variety of different companies who use content marketing.
The idea behind the long-form blog post is quite simple. It is a piece of content that is designed to provide detailed answers to a specific question within a topic.
For example, many of these article have headlines such as “What is the best way to do X?”, “How to do Y”, “Top 10 Tips For Becoming Better At Z” and so on.
Here is an example for a typical long-form blog post.
This particular one is published by Neil Patel who is considered to be one of the top digital marketing gurus.
Basically, it follows the following structure:
The blog post begins with an intro that describes the current situation.
Then, several ideas on how to improve the situation are provided.
Each idea is listed in a separate sub-section of the article. Depending on the industry and the topic, each section can be filled with screenshots that show various data, help the user follow certain steps etc. Next, the steps required to successfully perform the actions that will help the user
Also, tools that enable the user to accomplish the steps can also be described.
Depending on the topic such articles contain at least 5-6 different sections, but up to 10 different sections are recommended.
Finally, we have the conclusion. The conclusion should be able to remove any concerns the reader may have and enforce the believe that they are now equipped to solve their problem.
However, it should also include a call to action. The purpose of the call to action is to entice the reader to take action. This can be either subscribing to a newsletter, downloading a report or even contacting the company if they are still looking for additional help with the problem they are trying to solve.
So, how much does creating a single long-form blog post cost? Well, like many other services in the industry there is no fixed price and will depend entirely on the particular service provider.
However, in our case, one blog post that follows this framework will cost around $300 per piece, depending on the requirements.
The Skyscraper Technique is a term coined by the famous digital marketer Brian Dean, the founder of Backlinko.
Essentially, the purpose of the skyscraper technique is to create a piece of content that is considered to be the best one in terms of length, quality, details, custom graphics and images, useful data, actionable advice and so on.
Here is an example of what a Skyscraper blog post looks like:
Basically, the idea is to create the go-to blog post for a certain topic within the given industry.
For example, currently you are reading our own Skyscraper-style blog post.
Also, Skyscraper blog posts can be called power pages in some places, but they are essentially the same thing.
Although putting together a quality Skyscraper blog post is time and money intensive, it is very worth your while to put in the effort in creating such blog posts at least times per year.
Creating these blog posts on a regular basis will help you with your link building as well as building up your authority in your industry.
Creating a piece of content such as this will cost at least $1200, depending on the requirements.
Infographics are a visual pieces of content designed to allow you to better understand large numbers of data.
As this method has evolved over the years, there are now both short-form and long-form infographics.
Short-form infographics are suited for displaying a small number of data sets while the long-form are better for a higher number of data sets.
However, it is important to keep things balanced and not to go with an extremely big infographic.
After all, it’s purpose is to simply present data in a visual way.
Interestingly, people said that infographics have been since at least 2011. Yet, it is still an effective link building method that simply evolves over time.
Here is an example.
Expert roundups is another interesting content marketing technique that could be worth your investment.
Especially if your website is brand-new and you don’t have many connections in your industry.
Here is an example of an actual roundup created by us for a travel website:
The idea behind expert roundups is quite simple and effective at the same time.
Essentially, the goal is to have industry experts/influencers create the content that will answer the blog post’s question.
Doing content creation this way has many benefits.
First, you can build relationships with various influencers within your industry.
Second, you can save time and money on content creation since you will have actual experts on the topic create the content for you.
Third, you will be able to take advantage of the experts’ social media presence. This is because the experts will publish the content they helped to be created.
But why would they participate in something like this? There are many reasons. For starters, participation in such roundups increases their own exposure and authority as well. So, they would naturally be interested in joining the roundup.
Also, this is a networking opportunity for them as well. On top of that, they will get a free backlink for participating in the content creation process. If your website is new it won’t mean much to them, but as your website grows over time so will the importance of the backlinks.
So, regularly creating content such as this is a great way to boost your website’s growth in terms of traffic and authority, as well.
The next important aspect in the website costs to consider are the search engine optimization costs.
SEO is a process that covers two stages: on-page SEO and off-page SEO.
Both of these processes is absolutely essential to the long-term success of your website.
Let’s discuss what each side of the SEO process involves and how much it could cost.
First, we have on-page SEO. Essentially, this process is about making sure that the technical foundations of your website are properly optimized for a long-term growth.
There are several primary aspects of on-page SEO. Here is what they include:
Next, you have the off-page SEO. Mostly, it includes things like:
Of course, keep in mind that this is just a simple list with the various activities that are involved in both off-page and on-page SEO.
You can choose to do this as a one-time service or you can sign up for a monthly retainer.
Here is how much we charge for these depending on the package you choose:
Most businesses mistakenly believe that just because they invested in building and launching a website they will have guaranteed leads and sales.
Unfortunately, it doesn’t work that way.
As you saw, there are many additional investments that will have to be made and both require time and money.
And continous investment in the website is a must if you want to build it into an asset and not just a shiny and expensive brochure.
Hopefully, you now have а better of what the various marketing expenses are and what they mean for your website.
So, do you have any questions? Let me know in the comments.